Steve Henry
Steve Henry
Group CEO

Bringing Stan & James Alive

We have just had great fun creating four new TV ads for online bookie Stan James. Working with the team, based in Gibraltar, we have taken the insight around either betting with your ‘heart’ or your ‘head’ with their two characters and taken their relationship to a new level!

The ads are all set in their shared home and we get to see just how passionate bettor Stan comes up with his ‘unique’ bets! We share in the pain of James as his logical approach is questioned by Stan and common sense is abandoned.

The campaign, covering football, golf, horse racing and the World Cup, is airing for six months across all Sky Sports Channels, Channel 4 and Eurosport.

We have also supported the above the line campaign writing and producing over 20 social videos starring the dynamic duo. Each two to three minute video previews the years’ major sporting events in their rather satirical and comedic style, with very interesting results!

Have a look at all the ads and more in our Work pages.

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