Digital Trends for 2015
In the fast-moving world of digital marketing it’s critical to keep abreast of new technologies, trends and utensils to add to our ever-growing digital toolkit.
As we come to the end of another busy year, digital marketing minds turn to the year ahead to make their predictions for the future. This list covers just a few trends/ technologies I predict to be influential and see real growth in 2015.
1. Health and Fitness Apps
The importance of living a healthy lifestyle has become engrained in our culture through means of marketing for some time now and recently, technology and major hardware developers such as Apple and Google have rolled out products allowing third parties to create applications that capture huge amounts of data with the aim to make us healthier, happier and fitter. Watch out for a whole range of new apps coming out in the New Year!
iBeacon is a technology that works by transmitting signals to mobile devices producing a notification for the user. Notifications can be used to unlock secret content allowing for a personal experience from brand to consumer, entrenching an emotional link with potential customers.
Virgin Atlantic have been early adopters, using the technology in their London Heathrow VIP lounge where a customer’s boarding pass is immediately sent to their phone upon entering. Information gained by iBeacon has the potential to give brands a much more focused and tailored digital marketing plan.
3. Internet of Things
What is ‘Internet Of Things’? The complex definition is ‘…the interconnection of uniquely identifiable embedded computing devices within the existing internet infrastructure’. Basically, I would put it as every object having the capacity to be ‘smart’ and have the ability to ‘talk’ to each other.
For example, a fridge that detects that you’re running low on milk and then orders some more for you. Now this is probably not going to happen in the immediate future, but experts expect it to affect nearly all business areas and they predict that the healthcare industry will be next to adopt such wearable ‘smart objects’.
Creating videos for marketing products and services has been steadily growing over the past few years, and it is expected to continue to rise again next year. It’s no surprise that ‘information based’ videos are crucial in user experience tactics by online marketers when research from Youtube suggests that 80% of online visitors will watch a video whereas only 20% will read content in its entirety.