James Tennant
James Tennant
Social Media Exec

Dyson, Hoovering Up The Competition

James Dyson, I salute you.

My housemate recently bought a DC58 Animal Complete. In simple terms, it is one of the latest technologically advanced vacuum cleaners available from Dyson. No big deal.

With root cyclone technology, a Dyson digital motor V6, a fade-free battery and a boost mode, the British technology company continue to push the boundaries and capabilities of vacuum cleaners.

The modern-day vacuuming experience is an enjoyable pastime, a thing of leisure. Gone are the days of tangled wires and the plug not reaching the socket. Hallelujah. Vacuum cleaning used to be a chore – not anymore.

Hats off to Dyson. Not only have they manufactured a wireless, handheld, ergonomic, hygienic lightweight dream of a device that claims to have three times the suction power of any other handheld vacuum cleaner, it looks as cool as it sounds. Trust me on that.

Dyson continue to stretch the boundaries, and their products are aesthetically pleasing, eye-catching and a joy to behold. What will they produce next? A vacuum cleaner that automatically hoovers for you? Now, that would be nice.

With 309,134 likes on Facebook and 23,800 followers on Twitter, they continue to impress me from an outsider’s perspective on social media too.

They are aware of their brand and target market across social media platforms but this isn’t necessarily about that. This is about technology, branding, creativity, marketing and usability.

I appreciate what they do as a brand, and how they do it.

James Dyson said ‘Like everyone we get frustrated by products that don’t work properly. As design engineers we do something about it. We’re all about invention and improvement.’

His message is simple. Do what you do best to the best of your ability.

From advertising and new product development to direct marketing and brand development, doing what we do best to the best of our ability is what we do here at Ponderosa Group.

Invention and improvement? Yes, James.

They’ve hoovered up the competition. A fond farewell, Henry.


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