People

Richard Midgley
Group Managing Director

Richard is our MD and Group Planning Director. A strategic thinker of over 20 years experience he has added hundreds of millions of pounds to the bottom lines of the businesses he has worked for.

Now bringing that strategic thinking to the digital world as well as the more traditional strongholds of NPD and Brand Development Richard has vast experience in alcohol, fmcg, healthcare and DIY.

He launched Ponderosa to put planning at the core of the agency with specialists around him to deliver a consistent brand approach.

 

Steve Henry
CEO

Steve is our CEO and drives our business development. With over 20 years in the agency sector, he is a heavy weight (in more than one way) within the industry.

With a background in direct marketing from his Intermarketing and prego* days, Steve has moved seamlessly into digital, launching Digital Welly in 2008.

He has vast experience in gaming, helping William Hill, BET365, Mecca Bingo and most of all Stan James stand out in one of the most competitive markets in the world.

He works closely with our clients who want to deliver their brand message across a plethora of channels.

Paul Alexander
Group Creative Director

Paul is an award-winning art director who has had his work featured in Luerzer’s Archive. He earned his reputation for strong conceptual thinking at some of the North’s biggest agencies including Advertising Principles and An Agency Called England.

Paul has produced campaigns for household names as diverse as Zoflora, Ronseal, HSBC, Crabbie’s Alcoholic Ginger Beer, Cartridge World, Hunter Wellies, Eucryl, JDWilliams, Racing Green, Hawkshead and the NHS.

With 20 years experience, Paul thinks both strategically and creatively – the results of which means he produces ideas that not only stand out, but really sell your product or brand.

Paul is also partial to a spot of fishing.

Liam Dawson
Group Digital Director

Liam started his career in the very early Noughties designing and building websites, CD-ROMs and even some things that were printed! As a result there aren’t many sectors where Liam hasn’t delivered a digital solution.

 Liam’s experience and knowledge of the digital landscape is vast; how to develop a brand and marketing strategy online; the role of Search, PPC and Social Media; the importance of user behaviour, site usability and user experience; working knowledge of ecommerce, mobile and emerging technologies, all of which have added and continue to add great value and strength to our clients online activity.

Rob Yorke
Group Development Director

Robs career began way back in the early 80s developing computer games during the home computer revolution. He was then involved with the typesetting and reprographic revolution in the mid nineties before moving on-line and began developing websites for some of the first  brands to try this new medium working with clients such as BBC, Disney, Nestle and HSBC.

In recent years Rob has been involved with a proliferation of new technologies in web marketing some of which have in themselves revolutionised how brands engage with consumers such as social media.

With a very technical background and hands on approach to projects Rob is in a unique position to advise on all aspects of modern digital marketing particularly from a technical position. He has the very rare gift of being able to do this in plain English making technical sound simple.

Stef Coplans
Group Account Director

After 8 years in Financial Services Stef started her agency career working on below the line and direct mail accounts for B2B and B2C clients. Over the last 12 years Stef has primarily worked on integrated accounts with additional experience in Shopper Marketing. Stef has a passion for delivery of multi channel, complex campaigns working with media.

Her client experience spans a variety of sectors working with brands such as Mercedes-Benz, Green Flag Motoring assistance, Tombola Bingo, The Car Shop, Great Rail Journeys, Parcelforce, Tassimo, Chicken Tonight and Now TV.

Her one true love is anything and everything Zombie.

And there's more...