Rik Kendell
Rik Kendell

Predictions for 2015 Part II

Predictions for 2015
As a follow up post from Andrew Ingham’s Digital trends for 2015, part educated guess and part speculation, I’ve put together a list of things that I think could be coming in 2015.

Online channels, not TV channels
As broadband speeds continue to increase and consumers have more screens and devices at home, it makes sense that TV channels could move online. Not just streaming from Netflix or catch-up services like BBC iPlayer, but bonafide channels with their own schedules and exclusive content. But is going online a viable prospect for channels to consider?

It seems the answer is ‘yes’; it was recently announced that BBC Three would no longer be a ‘normal’ TV channel, but would move online with tons of new content. Other TV channels will no doubt try to keep up with the pioneering BBC, and we will likely also see brand new channels created specifically for the web.

Material Design feels right
Earlier this month the Google iOS app was re-launched, complete with a brand new look they’re calling Material Design. Though it looks in a similar vein to ‘flat design’ it really couldn’t be more different. Striking colours, bold graphic design and smooth motion hide something more complex, as everything is treated as if it follows the laws of physics.

Layering, depth and shadows give elements weight, meaning users feel like they’re interacting with real objects and not a flat screen. Moving into 2015, material design will be a huge trend that many big brands are set to follow.

Smartwear from smart brands
Most of the smartwear we’ve seen in 2014 has come from technology companies. As a result, few of these wearables have really felt… wearable. Smartwatches are more wrist-mounted gadgets than fashionable time-pieces. Late 2014 saw the release of the Android-powered – and very watch-like – LG G Watch R, and hopefully it will be the start of a revolution.

As wearable technology becomes more affordable, it will be fashion brands that make it more desirable. Tech companies like Samsung or Fitbit may soon start teaming with names like Omega and Rolex on the design of their wearables. Even better, they may allow these designer powerhouses to simply slip this new technology into existing products. Casio with a built-in Fitbit tracker, anyone?

A more personal search
Google know us, and personalise our search results accordingly. Our results are personalised based on our search history, and when we’re browsing on our phones a ‘mobile friendly’ label appears to show us the most accessible sites. More recently, Google was granted a patent for enhancing search results depending on what we’re watching on TV at that moment – something that Google Now already makes use of with TV Cards.

In 2015 Google will continue to make the most of our habits, perhaps from third-party apps. Soon enough the search provider may even recognise from our fitness apps or social history that we’ve recently been in the gym, and serve us healthy recipes or related articles.


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