Planning & Research

Planning is at the core of everything we do at Ponderosa. It is central to our offer, and covers not only New Product Development and Brand Development but all aspects of the marketing mix.

We believe that marketing planning and research should be instrumental in the drive to unearth, through research, the insights which are at the core of brand strategy.

These insights, or Golden Nuggets, are then central to every piece of activity which we undertake, be it DM, Digital, Social or Advertising.

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