Georgia Halston
Georgia Halston
Social Media Manager
14.01.16

6 Ways to Make Social Work for Your Chain

Running a national or even local chain of shops, bars, pubs or restaurants is a very busy job and Social Media for chains can be a daunting task, especially when there are a multitude of venues across various locations.

Anxieties over reining in the activities of your group, keeping rogue accounts to a limit and managing customer service issues are commonplace.

But all of the benefits of running a social media strategy for any brand still ring true:

  • You can involve your brand with global/national trends, making it more relevant to people.
  • You can use it to gain a better understanding of your consumer
  • You can garner insights into the consumers and the market to inform your own social strategy
  • Social also fosters an environment for brand ambassadors to appear.

Social media within a chain needn’t be a concern if you do it right, take a look the infographic below for 6 tips towards a solid strategy:

Ponderosa make soical work for your chain Infographic

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