6 Ways to Make Social Work for Your Chain
Running a national or even local chain of shops, bars, pubs or restaurants is a very busy job and Social Media for chains can be a daunting task, especially when there are a multitude of venues across various locations.
Anxieties over reining in the activities of your group, keeping rogue accounts to a limit and managing customer service issues are commonplace.
But all of the benefits of running a social media strategy for any brand still ring true:
- You can involve your brand with global/national trends, making it more relevant to people.
- You can use it to gain a better understanding of your consumer
- You can garner insights into the consumers and the market to inform your own social strategy
- Social also fosters an environment for brand ambassadors to appear.
Social media within a chain needn’t be a concern if you do it right, take a look the infographic below for 6 tips towards a solid strategy: