Social Media Mash-Up #2
Cool things that happened in the past two weeks…
Fyuse & Hyperlapse are here!
We tried two new apps this fortnight for mobile video creation.
Instagram’s new standalone Hyperlapse app lets you create timelapse videos on your iPhone. Here’s our first attempt starring our Social Media Manager:
We also had a play around with Fyuse, which isn’t technically video, but spatial photography.
Click and drag to see a 360 degree pic of Senior Digital Account Exec Lily!
The implementation is admittedly cooler on iPhone – the gyroscope technology means you can simply move the phone to look around the picture.
Greggs Twitter bribe Google
If you googled Greggs on Aug 19th you probably saw this:
Google were linking the Knowledge Graph results to the wrong Google+ profile.
Luckily, Greggs were able to Twitter bribe Google with donuts in return for a swift fix.
— Greggs (@GreggstheBakers) August 19, 2014
Google counter-offered for donuts and sausage rolls, and #FixedGreggs.
— Google UK (@GoogleUK) August 19, 2014
Twitter analytics for all! On Wednesday night, the moment Social teams had been waiting for arrived, with Twitter analytics being opened up to all accounts.
This is a snapshot from my personal analytics:
From this you can track impressions over the last 28 days, look at impressions and engagements for individual tweets, and in the right hand column you may view various metrics graphed over the previous 28 days.
Other tabs allow you to see information about your followers, and there are further options available for accounts with Twitter cards implemented. The only shame here is the lack of ability to select custom dates for data, for reporting purposes.
While we’re talking Twitter, they also announced the permanent addition of favourites to the Timeline; possibly not great news for those who believe in the sanctity of the Timeline, but for brands looking to increase reach it’s surely no bad thing.
Also, you can now embed a Tweet in a Tweet:
Another thing you can now do with Tweets… customise a car in Tweet
American car brand Acura did something we’d never seen before, with the ability to customise their new TLX model within a Tweet.
Have a go for yourself by clicking through to this Tweet:
Here's something you haven't seen before. Configure your dream 2015 Acura TLX below without ever leaving Twitter. http://t.co/mvfblJ0ZiA
— Acura (@Acura) August 20, 2014
Puma get it wrong
Puma’s #ForeverFaster campaign offered Twitter users who tweeted the hashtag the chance to receive an automated virtual ‘personalised’ card featuring their Twitter username from a sporting hero donning Puma attire.
Great for engagement, you would think.
And Twitter users did get on board. However it didn’t take them long to realise that by changing their username they could get the brand to Tweet out messages such as these:
Generally, it’s advisable to ensure some moderation method exists when displaying user-generated content from your branded social channels. We’re sure this is a rule Puma won’t be forgetting in a hurry…
Are you on Woo Woo?
Adobe announced the launch of their ‘new’ social network, Woo Woo, with the following video (which is definitely worth a watch):
If you didn’t make it through the video, which pokes fun at marketers who don’t know what’s what , the crux is Adobe asking whether you know what your marketing is doing. If not, Adobe promise that Marketing Cloud can help.
(As an aside, if you don’t know what your social is doing, we can help… check out this link)
Facebook adds satire tags
Satire tags are being used by Facebook to highlight the questionable veracity of news stories shared from sites such as The Onion.
Ice bucket challenge
We couldn’t do a social mash-up of the past few weeks without mentioning the Ice Bucket Challenge.
Brands have got on board too, the cleverest of which might just be Samsung challenging the iPhone to take the challenge (Apple have so far declined…).
And, as a bonus, here’s our Digital Account Manager Eve doing her ice bucket challenge.
If you missed our last mash-up, click here to check it out.