Teamwork Makes The Dream Work
The productivity of a team can be hugely determined by the relationship between each dynamic. And, working with a good Account Executive can make all the difference to the outcome of a project. As the backbone of Client Services, they know what their Account Manager/Director is thinking and what support they need.
In a fiercely competitive industry here are my top five standout traits that make up the best of the best:
First and foremost, an Exec with a point of difference is often hungry for success. Driven and fizzing with enough energy to make the Tasmanian devil look low on vigour. Enthusiasm, zeal and motivation highlight special talent, but you must be prepared to start at the bottom. And, as you progress up every rung of the ladder you’ll be thankful for what you learnt.
Agency life isn’t all Rock & Roll. The fundamentals of Account Management rely upon diligence, organisation, patience and the ability to manage workflow like an Air Traffic Controller.
Having the natural ability to balance multiple conflicting priorities without losing the plot really helps. At such a fast pace, agency life keeps you on your toes so it’s important to be able to evolve the way you work and demonstrate flexibility.
Good Account Execs foresee the needs of their agency, team and any projects they support by taking the initiative and demonstrating thoughtfulness at every turn.
And finally, the golden nugget…
Any Account Exec who always gives their utmost in a positive and constructive way will quickly earn agency wide respect. Attacking even the smallest of tasks with care and attention displays a great attitude. Realising that no task is below you proves that you are eager to arm yourself with as much knowledge as possible.
Building a good working relationship with your Account Managers is important for the development of both their and your careers. Here are some of the aspects I have come to understand are vital to an account handling relationship!
It’s important for any Manager to encourage their Exec to bring a solution to the table as opposed to a problem for their Manager to solve. It builds confidence in an Exec and is vital to their growth. If they have a good relationship the Manager should be fully aware of what their Exec is and isn’t capable of on their own.
Support in an Account Handling relationship works both ways – ultimately the Exec is there to support their Manager in all projects, however it’s important to remember that the Exec has a constant stream of support from their Manager in ways that often go un-noticed. Encouragement from your Manager is key to converting determination and ideas into presentable results in your work. All it takes is a small push in the right direction to make you perform in ways you didn’t think you were capable of.
As an Exec, you often find yourself carrying out some of the more awkward and mind-numbing tasks, the ones that are vital to a project but the ones you’d rather avoid (you know the ones I’m talking about!). Try and remember that these are your responsibilities and yours only. S*** doesn’t roll up hill, so to speak! Execute them with professionalism and without complaint, your manager will reward you for this by giving you more complex responsibilities, which will help you progress in your role.
For me, a great Manager will go out of their way to help you excel. Allowing you to shadow their work is something that I feel really helps! I imagine this takes patience and a willingness to take them through, an otherwise simple task, step by step to show all the requirements involved.
Working together five days a week on multiple projects and clients can have its problems, regular catch-ups and constructive feedback from your Manager can really help to develop the working relationship and will positively affect both of your careers.