Working with our client partners, Ponderosa created this brand from scratch. Our client had a great liquid.... but no name, no packaging and no campaign.
We helped give this brand everything from its name, unique label and bottle design to its brand voice. We succeeded in getting this brand stocked not in every bar, but in unique and premium venues and outlets such as Harvey Nichols.
While this brand does not have a huge budget, we have managed to create a buzz around it with a simple but content-rich web site, social media and sampling events. This was done through having a distinct tone of voice, a clear and well thought out positioning and remaining trueto this in all activity including interesting trade mailers and cocktail recipes.
Bootlegger is now a ‘must stock’ in the most exclusive bars in the UK and beyond.