There was a serious need to improve the profile of children's social work throughout Yorkshire and The Humber.
The only way this could be done, was if all of the 15 local authorities worked together. A collective, collaborative approach would allow the rising number of cases and issues they were dealing with to be addressed.
Ponderosa worked with all parties to create a new pledge, identity and website to deliver this message. The rich content website, including interviews with social workers and interactive learning, has become the go-to destination for all new and experienced social workers, helping them effectively deliver their service and make a difference.