Crabbie’s Alcoholic Ginger Beer


Ponderosa have worked with Crabbie's since the initial New Product Development of the alcoholic ginger beer brand from the original Crabbie's Ginger Wine.

In that time we have helped the brand grow to a value of £125 million with sales in over 30 countries worldwide.

From initial ads on radio, we now support the brand with TV, TV Sponsorship, Web, Social Media, Point of Sale, Promotions and numerous Sports Sponsorship activations – culminating in the highly successful Crabbie’s Grand National in 2014.

We have also developed the Crabbie’s range which now comprises Spiced Orange, Scottish Raspberry and Strawberry & Lime as well as the Crabbie’s Fruits range.

Listen to Crabbie's on the radio

Helping Crabbie's grow to 50,000 likes