Lambrini is a huge brand that has created a category all of its own. However, its image was in desperate need of an overhaul. Whilst retaining the essence of the brand, Ponderosa succeeded on developing it along more glamorous lines.
Ponderosa developed the campaign to appeal to female friendship groups. Since the latest TV campaign, along with a complementary press, web and social media campaign, awareness of the brand has increased by more than 200%. Lambrini takes its pledge to healthy and responsible drinking very seriously. In support of this Ponderosa developed a Lambrini Bodyguard mobile app which has received plaudits in the industry as well as considerable downloads.