Think PUMA, think football. There lay the problem. Puma wanted to establish itself within the growing and lucrative rugby market.

We worked with their amazing product development team to produce a range of rugby gear that could make Puma famous for rugby Рwith a true point of difference in the market. They enlisted the help of some of their biggest names РManu Tuilagi, Josh Kronfeld and Shane Williams Рto ensure the range was of International standard.

We then created in-store graphics, press and online content to announce the new ‘Game Changing’ range to the rugby world. We even had the chance to launch the new Irish ‘Black’ shirt at the Aviva Stadium, shooting the Irish stars in action and producing a brand film launching the new shirt.

We worked with their amazing product development team to produce a range of rugby gear that could make Puma famous for rugby - with a true point of difference in the market