We were tasked with helping Stan James to develop and strengthen their proposition in the demanding and highly crowded world of online betting.
The characters Stan and James were established to try and convey Stan James’ position, but we felt that the execution could be improved along with the performance of the activity.
We achieved this by creating a series of TV commercials that focused upon weekly sports action across 4 key markets. We also produced TV sponsorship idents and a multitude of short social videos and radio commercials along the way.
Ponderosa established the Stan James online Casino and Poker offer, with a series of TV commercials across Sky, Channel 4 and ITV.