SuperBreak had always been a B2B operator until recently when they made the decision to target consumers directly, whilst maintaining their strong relationship with the trade.
Ponderosa researched the brand internally, with trade and with consumers, and provided a full brand strategy overhaul.
The outcome included a full redesign of the logo, website and all marketing collateral and the creation of a new strapline. Ponderosa then implemented the changes throughout the SuperBreak estate.
The new brand has revolutionised how the SuperBreak brand is portrayed in brochures, online, in social media and in the trade.