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Middleweight Digital Designer

We’re doing it. It’s happening. We are searching for an experienced digital designer to join our team and work in our enthusiastic and (frankly) brilliant digital design team.

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Account Director (Maternity Cover)

Title:  Account Director (Maternity Cover) – FTC Term:  9-months minimum fixed term contract Salary:  Competitive + based on experience Background We are a full-service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients […]

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Mid-Weight Designer

We’re looking for an all round designer to join our growing team and work across our entire client portfolio.

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Head of Marketing

We need a Head of Marketing. Someone who is going to help us make Ponderosa (more) famous and drive leads into the agency. A person who will own this challenge, living and breathing the opportunity every day. Your remit will cover all aspects of the marketing mix to ensure we are known far and wide.

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Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

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Brands that did International Women’s Day right

Last Sunday was International Women’s Day (IWD) and this year more brands than ever have worked the day into their busy marketing calendars. But, IWD was not always this popular in the advertising world. 

The very first International Women’s Day took place in 1911. One million people held over 300 demonstrations across Europe to demand women be given the right to vote and protest against discrimination in the workplace. However, since the turn of the century, the day has been increasingly picked up by eager marketers wanting a slice of the action. 

It’s not always as simple as sharing positive, feel-good messages aimed at women. An IWD campaign must truly embody the values of the day or risk harsh criticism. Whilst some brands have really missed the mark over the years, others have excelled. Here are some of our favourite examples of brands that did International Women’s day right this year.

Ancestry.com

This year marks 100 years since the ratification of the 19th amendment that guaranteed all American women the right to vote. To celebrate, Ancestry.com launched it’s new campaign, inviting everyone to discover their connection to the women who shaped history. 

The family-tree building service has opened up their archives for free, allowing people to trace any family members that might have been involved in the women’s rights movement back then. The campaign also includes lots of information for those who want to brush up on the history of fighting for women’s equality. 

You can trace your family’s lineage and connection to the women’s rights movement here.

Ancestry.com International Women's Day campaign

Apple

Known for their marketing prowess, it is no surprise to see Apple amongst our favourites. Their simple, but standout campaign featured photos of 17 powerful women who are changing the world #BehindTheMac. The video is set to ‘Flawless’ by Beyonce and includes excerpts from author Chimamanda Ngozi Adichie’s TED Talk entitled “We should all be feminists.” 

It includes Malala Yousafzai, the female education activist and youngest-ever Nobel laureate, US soccer players Megan Rapinoe and Shannon Boxx, singer-songwriter Lady Gaga and the founder of the #MeToo movement Tarana Burke. 

The campaign was a hit across social media, with the stars of the campaign sharing it to their own audience. If you haven’t seen it, check it out below 👇

Absolut Vodka

Absolut Vodka had already made waves this year with their ‘Drink Responsibly. #SexResponsibly,’ Valentine’s Day campaign. Their digital and billboard ads contained the message “buying someone a drink doesn’t buy you a yes.”

The Swedish brand received high praise for highlighting the right to consent in their advertising. For International Women’s Day, Absolut has continued with this campaign, by encouraging influencers to join the conversation using the hashtag #StillNotAYes. 

absolut #stillnotayes campaign

All of these campaigns have one thing in common… authenticity. 

Each brand has lead with a message much bigger than self-promotion. By giving women a platform or a voice, they’ve shown good intentions and involved themselves in the conversation. 

Any brand hoping to build International Women’s Day into their marketing strategy should take note, but Rome wasn’t built in a day! Advocating for gender equality all year round is the best way for a brand to do International Women’s Day.