Better
Insights
Realising it’s not just kettles and toasters that consumers are buying, but cosy brews, comforting slices and thoughtful home cooking that makes them feel at home, we landed an idea with so much flex, it’s kept every season fresh and full of that Russell Hobbs feeling.
Better
ideas
Our 'Feel at Home' idea helped us wrap brand warmth and product messaging in a no-end, engaging way - whether it’s a coffee machine or mini oven we’re launching. A concept that also translates internationally, the compelling global creative we developed inspires every market, season after season.
Better
results
The 'Feel at Home' idea has resonated in 22 international markets, and has since worked for a wide range of products.
Ask how
better works
For your brand
