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Junior Designer

Are you looking to kickstart your career in the industry? We are after a full time junior designer to join our growing creative department in the centre of Leeds. If you are someone who is skilled in the full creative cloud, including Indesign, Illustrator, After Effects and Photoshop, we want to hear from you. You’ll […]

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Speculative Enquiries

Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

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Social Media – All Levels

What matters is that you have a real passion for social and want to be part of creating exciting and engaging campaigns for some big brands.

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We are hiring

Lamb's

Bringing back some true character to get this rum back on top.

Rigorous Insight

The iconic Lamb’s Navy Rum was unloved and needed to be relaunched to appeal to a younger, more sophisticated drinker.

During our insight gathering, bartenders told us that it was a great spirit, but its image was putting younger drinkers off. To steal this audience back from Captain Morgan and Sailor Jerry, we decided to give this brand a distinctive personality.

Inspirational ideas

Ponderation© done, it was clear that the one thing Lamb’s has that no other dark rum can claim is True British Character. This big idea was a great way to bring Alfred Lamb’s story to life and showcase other people living different and inspiring lives, like his. All this not only proved Lamb’s distinctive credentials, but also caught the eye of that younger audience.

Real Results

The edge we gave Lamb’s means it is now, rightly, No.1 in the dark rum market. Since our campaign began, year-on-year sales have increased by 36%.

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Maxibon taking on the ice cream heavyweights