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Conceptual Designer

We’re looking for a designer who loves to think to join our growing team and work across our entire client portfolio. You’ll need to be happy being creative in many channels, from web, print, social and maybe even packaging too. Working closely within the creative department, you’ll get to input from the start of the […]

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Account Manager

Our continued growth has created an opening for an Account Manager role. The role is suited to someone with 2 – 3 years’ agency experience who is already established as an Account Manager and wants to develop their levels of ownership and responsibilities in a very different environment.  The role You will be reporting to […]

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Senior Social Media Executive

We’re looking for an experienced Senior Social Media Executive to take a leading role in conceptualising, creating and executing best in class social strategies and content for our clients. You’ll be working closely with teams from across the business – including creative, account handling and digital teams to ensure the best outcome for all clients. […]

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Social Media Executive

Are you looking to kickstart a career in social media? We’re after someone who wants to get stuck in bringing brands to life on social media to join our fast-growing social team, getting the chance to work across a range of exciting clients. The role includes Creating and scheduling content for clients including writing post […]

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Junior Designer

Are you looking to kickstart your career in the industry? We are after a full time junior designer to join our growing creative department in the centre of Leeds. If you are someone who is skilled in the full creative cloud, including Indesign, Illustrator, After Effects and Photoshop, we want to hear from you. You’ll […]

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Speculative Enquiries

Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

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Lamb's

Bringing back some true character to get this rum back on top.

Rigorous Insight

The iconic Lamb’s Navy Rum was unloved and needed to be relaunched to appeal to a younger, more sophisticated drinker.

During our insight gathering, bartenders told us that it was a great spirit, but its image was putting younger drinkers off. To steal this audience back from Captain Morgan and Sailor Jerry, we decided to give this brand a distinctive personality.

Inspirational ideas

Ponderation© done, it was clear that the one thing Lamb’s has that no other dark rum can claim is True British Character. This big idea was a great way to bring Alfred Lamb’s story to life and showcase other people living different and inspiring lives, like his. All this not only proved Lamb’s distinctive credentials, but also caught the eye of that younger audience.

Real Results

The edge we gave Lamb’s means it is now, rightly, No.1 in the dark rum market. Since our campaign began, year-on-year sales have increased by 36%.

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Maxibon taking on the ice cream heavyweights