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Office Manager

Overview Ponderosa is a privately owned, full -service brand marketing agency. We offer a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients across a number of industry sectors. We work with our clients to uncover what their brand can be truly famous for. Bringing every aspect of their […]

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Account Manager

Background We are a full -service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients rely on us to deliver results that gives them presence, sustainability, value and success. The opportunity We have […]

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Social Media Executive

Are you looking to kickstart a career in social media? We’re after someone who wants to get stuck in bringing brands to life on social media to join our fast-growing social team, getting the chance to work across a range of exciting clients. The role includes Creating and scheduling content for clients including writing post […]

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Speculative Enquiries

Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

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Lamb's

Bringing back some true character to get this rum back on top.

Rigorous Insight

The iconic Lamb’s Navy Rum was unloved and needed to be relaunched to appeal to a younger, more sophisticated drinker.

During our insight gathering, bartenders told us that it was a great spirit, but its image was putting younger drinkers off. To steal this audience back from Captain Morgan and Sailor Jerry, we decided to give this brand a distinctive personality.

Inspirational ideas

Ponderation© done, it was clear that the one thing Lamb’s has that no other dark rum can claim is True British Character. This big idea was a great way to bring Alfred Lamb’s story to life and showcase other people living different and inspiring lives, like his. All this not only proved Lamb’s distinctive credentials, but also caught the eye of that younger audience.

Real Results

The edge we gave Lamb’s means it is now, rightly, No.1 in the dark rum market. Since our campaign began, year-on-year sales have increased by 36%.

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Maxibon taking on the ice cream heavyweights