Close
  • This field is for validation purposes and should be left unchanged.
  • This field is for validation purposes and should be left unchanged.
  • This field is for validation purposes and should be left unchanged.
Close

Marketing & New Business Prospecting Manager

Marketing & New Business Prospecting Manager Spark is a specialist research agency based in Dublin, and part of the Audience Collective, along with Ponderosa. Audience is an insight-driven group of specialist agencies that help brands better connect with their audience. Spark are looking to build their presence in the UK and leverage the amazing relationships […]

Find out more

Middleweight Digital Designer

We’re doing it. It’s happening. We are searching for an experienced digital designer to join our team and work in our enthusiastic and (frankly) brilliant digital design team.

Find out more

Speculative Enquiries

Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

Find out more

Make an enquiry

We are hiring

Lamb's

Bringing back some true character to get this rum back on top.

Rigorous Insight

The iconic Lamb’s Navy Rum was unloved and needed to be relaunched to appeal to a younger, more sophisticated drinker.

During our insight gathering, bartenders told us that it was a great spirit, but its image was putting younger drinkers off. To steal this audience back from Captain Morgan and Sailor Jerry, we decided to give this brand a distinctive personality.

Inspirational ideas

Ponderation© done, it was clear that the one thing Lamb’s has that no other dark rum can claim is True British Character. This big idea was a great way to bring Alfred Lamb’s story to life and showcase other people living different and inspiring lives, like his. All this not only proved Lamb’s distinctive credentials, but also caught the eye of that younger audience.

Real Results

The edge we gave Lamb’s means it is now, rightly, No.1 in the dark rum market. Since our campaign began, year-on-year sales have increased by 36%.

View all projects

Maxibon taking on the ice cream heavyweights