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Senior Social Media Executive

We’re looking for an experienced Senior Social Media Executive to take a leading role in conceptualising, creating and executing best in class social strategies and content for our clients. You’ll be working closely with teams from across the business – including creative, account handling and digital teams to ensure the best outcome for all clients. […]

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Social Media Executive

Are you looking to kickstart a career in social media? We’re after someone who wants to get stuck in bringing brands to life on social media to join our fast-growing social team, getting the chance to work across a range of exciting clients. The role includes Creating and scheduling content for clients including writing post […]

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Junior Designer

Are you looking to kickstart your career in the industry? We are after a full time junior designer to join our growing creative department in the centre of Leeds. If you are someone who is skilled in the full creative cloud, including Indesign, Illustrator, After Effects and Photoshop, we want to hear from you. You’ll […]

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Speculative Enquiries

Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

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We are hiring

Maxibon

Taking on the ice cream titans with a knock out campaign

Rigorous Insight

Maxibon ice cream sandwiches had slipped under the UK’s radar, even amongst its male target audience. The ice cream for blokes needed a campaign that got guys’ attention and made the product the hero. Oh, and it also had to shout louder than other more established brands with much bigger marketing budgets.

Inspirational ideas

Bite it. Don’t lick it! The Bite Gym and our fighter of campaign was ready for action. The whole idea was to give all those ‘Lickers’ out there a much-needed session on how to get stuck into a Maxibon – the blokey ice cream – like a real man.

Real Results

This cool customer became one hot topic, with brand awareness rising by 10% in the first year and 20% over the course of the campaign. Gone were the days of Maxi-who? The Bite Gym pumped up prompted awareness from 3% to 17%.

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Get together with Russell Hobbs